Our Story
Floresca AE is a heartfelt project between me and my younger brother. The name “Floresca” was chosen for its graceful sound and timeless appeal—reflecting the kind of beauty and strength we want our brand to stand for. Rooted in our Filipino heritage, the brand embodies our shared dream of creating something meaningful, lasting, and full of heart.
As a full-time working mom in Dubai, I wanted to create something empowering—not just for myself, but for other women who, like me, balance a lot everyday. My brother and I joined forces to bring this dream to life. He brings fresh ideas and operational support, while I lead the creative and personal direction of the brand.
Floresca AE is all about offering beautiful, gold-plated accessories that are non-tarnish, hypoallergenic, and made to last. I believe that feeling confident and stylish doesn’t have to come with a high price tag. Every piece we offer is curated with care, keeping elegance and practicality in mind—something I personally look for as a busy woman who still loves looking and feeling put together.
This brand is for women who do it all—professionals, moms, creatives, or anyone who wants jewellery that fits both special moments and everyday wear. We value quality, affordability, empowerment, and family. Whether you’re treating yourself or gifting someone special, every order is packaged with care and intention.
Floresca AE is more than just a business. It’s a reflection of our story, our bond as siblings, and our belief that even the simplest things—like a piece of jewellery—can carry meaning, confidence, and joy.
Looking ahead, we plan to expand into new collections and products, including locally sourced perfumes. It’s a small business with big dreams—and I’m so excited to share it with you.
As a full-time working mom in Dubai, I wanted to create something empowering—not just for myself, but for other women who, like me, balance a lot everyday. My brother and I joined forces to bring this dream to life. He brings fresh ideas and operational support, while I lead the creative and personal direction of the brand.
Floresca AE is all about offering beautiful, gold-plated accessories that are non-tarnish, hypoallergenic, and made to last. I believe that feeling confident and stylish doesn’t have to come with a high price tag. Every piece we offer is curated with care, keeping elegance and practicality in mind—something I personally look for as a busy woman who still loves looking and feeling put together.
This brand is for women who do it all—professionals, moms, creatives, or anyone who wants jewellery that fits both special moments and everyday wear. We value quality, affordability, empowerment, and family. Whether you’re treating yourself or gifting someone special, every order is packaged with care and intention.
Floresca AE is more than just a business. It’s a reflection of our story, our bond as siblings, and our belief that even the simplest things—like a piece of jewellery—can carry meaning, confidence, and joy.
Looking ahead, we plan to expand into new collections and products, including locally sourced perfumes. It’s a small business with big dreams—and I’m so excited to share it with you.
With love,
Clouise Dela Cruz
Founder, Floresca AE